Our Story

Nature’s Legend founder Mike Rosas is a pioneer in the CBD industry. Although CBD, and other cannabinoids such as CBG and CBN, have only come into widespread acceptance in the last five years or so, Mike has over 20 years of experience in the cannabis cultivating and manufacturing industry.  

In 2004, while analyzing some of the first-ever cannabinoid lab-tested cannabis products in the U.S., Mike discovered the presence of CBD in medical marijuana. These early CBD-rich strains were first introduced in the California medical marijuana market. Many patients noticed the enhanced exercise-induced pain relief and found CBD offered superior stress management support compared to the higher THC marijuana strains that were more commonly available at that time. This eventually led Mike to partner with the world’s leading hemp plant biology and genetic researchers. A partnership that has evolved over two decades to develop the highest medicinal quality hemp genetics strains through proprietary cloning and farming systems.  

Small lake with pine trees and mountain in background

CBD, CBG, & CBN from Colorado-grown Hemp

While Mike cultivated some of the highest CBD cannabinoid-rich strains in California, Colorado was emerging as the leading hemp farming region. As California focused more on marijuana cultivation, Mike turned to Colorado’s newly emerging hemp industry that, in terms of medicinal quality hemp extracts, is unsurpassed by any other state. All of Nature’s Legend’s hemp oil is grown in sunny Colorado on all-natural local farms, near the Rocky Mountain Foothills with over 320 annual sunny days, cooler nights, fresh mountain air and water, and rich fertile-aerated soils, which is a key factor in producing the highest quality CBD. Besides being a pristine natural agricultural region, Colorado had a tremendous legislative head start in hemp farming development (seven to ten years longer in hemp cannabis agriculture compared with any other state, which has given them more time to perfect the process). Mike knows that if you want to offer your customers the most therapeutically effective hemp products in the world, then they must come from Colorado.

Improving your General Wellness, Health, and Vitality

Mike is so passionate about producing top-quality CBD, CBG, & CBN because he’s witnessed their impact firsthand… people who once needed sleep support who are now experiencing a healthy, restful sleep… people who felt stressed who now feel calm and relaxed… people who were experiencing pain from living an active lifestyle who found relief from their aches, injuries, and ailments and found support for their joint and muscle discomfort. In short, he saw people living fuller, more rewarding lives thanks to CBD. As a result, he became passionate about helping as many people as he could.

When the U.S. farm bill passed in 2018, removing hemp from the Schedule 1 controlled substances list, the demand for CBD skyrocketed. Hemp production in the United States surged and the production costs dropped. Glorious news as Mike felt more people’s lives would be improved, but he noticed that the reduced costs weren’t being reflected in the price of the actual CBD. It was still expensive. It seemed to him that some CBD companies were taking advantage of the hype around CBD. Plus, people’s perception of CBD is that, while it has health benefits, it’s also expensive.

A lab scientist in a field of cannabis

Making CBD’s Wellness Benefits Accessible to More People

Determined to make quality CBD accessible, he set out to do something about what he considered to be the unfair practices in the marketplace. In 2019, Mike founded Nature’s Legend. By combining an excellent product at a great price with Mike’s focus on keeping his costs low and his profit margin sustainable but not overly excessive, Nature’s Legend is able to offer you premium lab-tested CBD at up to 50% less expensive than other brands.

By providing a high-quality economically priced CBD, Nature’s Legend enables more people to experience and benefit from the health and wellbeing effects of CBD. Mike and Nature’s Legend’s mission is to help YOU live a full and healthy life—the life you are meant to live—by providing you with the best quality CBD products available at the most affordable prices.

The Highest Standards and Best Practices in the Industry

Nature’s Legend is partnered with one of the first 13 hemp producers certified by the U.S. Hemp Authority, an industry certification program that provides high standards, best practices, and self-regulation, giving confidence to consumers that hemp products are safe and legal. All Nature’s Legend’s hemp extract products are CO2 extracted and manufactured in an FDA-registered facility that is Platinum ISO & GMP Certified. Mike is passionate about sustainable agriculture, water conservation, and growing non-GMO, all-natural organic crops (grown with no chemical fertilizers or genetically modified ingredients) that produce products free of phthalates, parabens, additives, and preservatives.

All Nature’s Legend’s products are third-party tested for purity, safety, and concentration by Botanacor Laboratories in Denver Colorado, the nation’s first and only truly compliant hemp testing laboratory meeting both cGMP (current Good Manufacturing Practices) and GLP (Good Laboratory Practices) requirements. Botanacor is also an ISO/IEC 17025 accredited laboratory by the American Association of Lab Accreditation (A2LA0). Nature’s Legend follows the stringent industry guidelines set forth by the FDA and we are U.S. Hemp Authority Certified. Plus, Nature’s Legend is a proud member of the National Hemp Association, U.S. Hemp Roundtable, Hemp Industries Association, and Cruelty-Free International.

The Nature’s Legend process was developed from decades of experience in the cannabis and hemp industry. We believe we can’t be matched for our value when it comes to the level of quality, purity, and concentration. Mike is committed to continual research and development in the hemp industry through education and analyzing studies of hemp products.